Most website visitors leave without ever speaking to a human. Qualified was built to fix that. Now it’s part of Salesforce, and for B2B marketers running an Agentforce strategy, everything just got more interesting.
A potential buyer lands on your site. They browse the product pages, download a piece of content, read a case study or two. Then, they disappear. No conversation, no meeting booked, no pipeline created. That gap between interest and action is where most B2B pipeline quietly dies, and it’s precisely what Qualified was built to close. Salesforce completed the acquisition on 1st April 2026, and Qualified’s flagship product, Piper, is now available inside Agentforce Marketing as a GA agent.
24/7 Sales Rep Using Chat, Voice or Video
Qualified’s centrepiece is Piper, an AI SDR agent that works the full inbound funnel autonomously. Not a chatbot with a script. Piper qualifies intent, nurtures interest, and books meetings before a visitor ever leaves the page. The latest release, PiperX, extended that further: buyers can now meet Piper on the website in whichever format suits them: chat, voice, or video, rather than being limited to a text box.
- Top-of-funnel nurture: captures leads through content, sends personalised sequences, books meetings when the buyer’s ready.
- Event follow-up: runs outreach from invite to follow-up, keeping the brand front of mind until the buyer moves.
- Sales-ready conversion: greets high-intent visitors, qualifies them instantly, offers a meeting, and follows up by email if they don’t take it.
Piper is now generally available, live inside the Agentforce Marketing stack.
Piper Doesn’t Sit In Isolation
Piper isn’t a bolt-on. Qualified was built natively on the Salesforce platform years before the acquisition, as a Certified Salesforce ISV partner, so conversations and meetings booked by Piper already wrote straight back to Sales Cloud, no separate database, no sync job. Reps can also work Piper’s conversations directly in Slack, so a qualified lead surfaces where sales teams already spend their day rather than in a separate tool they have to remember to check. It’s one product, but it’s built to sit inside the stack customers already run, not next to it.
Why Salesforce Wanted This
Agentforce’s strongest use cases have lived in service and sales. Marketing, specifically turning website visitors into pipeline, was the gap. Qualified closes it with a product that was already proven, already loved by B2B marketers, and already built natively on the Salesforce platform by Salesforce alumni.
It also solves a scale problem. Thousands of Salesforce customers want agentic AI but aren’t ready for the complexity of a full Agentforce deployment. Qualified is faster to stand up and purpose-built for go-to-market: a focused entry point into agentic AI that doesn’t demand the whole platform on day one.
What This Means For You
When Piper qualifies a lead or books a meeting, that context flows straight into Sales Cloud. No manual handoff, no data lost between your website and your CRM.
This still raises real questions: how it plugs into your existing Marketing Cloud or Sales Cloud setup, what a sensible rollout looks like, and where Piper sits against tools you may already have in place. Zoom out a little further and there’s a bigger shift worth watching too: at Dreamforce this month, Salesforce positioned Piper as the inbound half of a broader sales-agent strategy, paired with Hunter, a newly announced outbound agent currently in pilot ahead of general availability in November 2026. If you’re evaluating Piper, it’s worth understanding where Hunter – and the rest of Salesforce’s agent roster – fits too.
This is exactly where team iMMERSIVE comes in. We help you make sense of new products like Qualified in conjunction with the platform you already run, so you’re not figuring it out alone.
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Whatever stage you’re at with your marketing or sales, we’re here to help. Contact us today and let’s start the conversation.
