Qualified: A 24/7 Sales Rep on your website
Most website visitors leave without ever speaking to a human. Qualified was built to fix that. Now it’s part of Salesforce, and for B2B marketers running an Agentforce strategy, everything just got more interesting. A potential buyer lands on your site. They browse the product pages, download a piece of content, read a case study […]
What Dreamforce 2026 Changed for Salesforce Customers
For years, extending what you could do with Salesforce meant staying inside Salesforce’s own screens. If your team lived in Slack, Claude or anywhere else, getting to that CRM data meant switching tabs first. This year, Salesforce built the fix, and called it AIforce. AIforce is a live interface layer that brings the data, workflows, […]
Claudeforce: The Partnership That Just Rewrote the Rules for Salesforce and AI
SaaS was never dead. Claudeforce, the newly expanded partnership between Salesforce and Anthropic, is the clearest signal yet. It isn’t AI or SaaS, it’s both. Claudeforce answers a question enterprises have been wrestling with: not whether to adopt agentic AI, but which model to trust with the data that runs their business. It’s already live […]
Meet the Partners Powering Built Environment Summit 2026
At this year’s Built Environment Summit with Salesforce, we were delighted to welcome our four ISV sponsors, GoMeddo, Nintex, Unaric and Introhive, who joined us to showcase their latest innovations and how their technology is solving some of the industry’s biggest challenges innately within Salesforce. From scheduling and document automation to payments and relationship intelligence, […]
Built Environment Summit 2026: That’s a Wrap
iMMERSIVE returned to host another annual Built Environment Summit alongside Salesforce, bringing together over 120 customers, Salesforce leaders, and partners for a day showcasing the latest innovations helping businesses evolve faster than ever. Digital transformation is no longer a nice-to-have for the sector, it’s the baseline for staying competitive, and this year’s Summit made that […]
Why the Best Salesforce Implementations Don’t Start From Scratch
iMMERSIVE’s Catalyst™ Accelerator Offering Salesforce is the world’s #1 CRM. When implemented well, it transforms how organisations sell, serve, and operate, bringing together data, people, and processes in ways that drive real, measurable change. The difference between a good Salesforce implementation and a great one usually comes down to the foundation it’s built on. A […]
AI is Only as Good as the Data Behind It. That’s What Informatica Fixes.
Data has always been at the heart of what Salesforce does. But with the $8 billion acquisition of Informatica completed in November 2025, Salesforce isn’t just adding another product to its portfolio. It’s making a fundamental statement about what enterprise AI is truly capable of when it’s built on the right foundation. The statement is […]