Qualified: A 24/7 Sales Rep on your website

Most website visitors leave without ever speaking to a human. Qualified was built to fix that. Now it’s part of Salesforce, and for B2B marketers running an Agentforce strategy, everything just got more interesting. A potential buyer lands on your site. They browse the product pages, download a piece of content, read a case study […]

Claudeforce: The Partnership That Just Rewrote the Rules for Salesforce and AI

SaaS was never dead. Claudeforce, the newly expanded partnership between Salesforce and Anthropic, is the clearest signal yet. It isn’t AI or SaaS, it’s both.  Claudeforce answers a question enterprises have been wrestling with: not whether to adopt agentic AI, but which model to trust with the data that runs their business. It’s already live […]

Landing Change Effectively in the Age of AI and Digital Disruption

Five Truths Most Organisations Learn Too Late Change doesn’t fail at go-live. It fails months earlier, when employees quietly disengage and leaders don’t notice. As AI and digital tools reshape how work gets done, this gap is only widening and too many organisations default to traditional change management on autopilot, because it’s what’s always been […]

Why the Best Salesforce Implementations Don’t Start From Scratch

iMMERSIVE’s Catalyst™ Accelerator Offering Salesforce is the world’s #1 CRM. When implemented well, it transforms how organisations sell, serve, and operate, bringing together data, people, and processes in ways that drive real, measurable change. The difference between a good Salesforce implementation and a great one usually comes down to the foundation it’s built on. A […]

AI is Only as Good as the Data Behind It. That’s What Informatica Fixes.

Data has always been at the heart of what Salesforce does. But with the $8 billion acquisition of Informatica completed in November 2025, Salesforce isn’t just adding another product to its portfolio. It’s making a fundamental statement about what enterprise AI is truly capable of when it’s built on the right foundation. The statement is […]

Unlocking Value with MuleSoft: Our H1 Highlights

At iMMERSIVE, we believe integration is the foundation for unlocking real business value, especially as industries race to adopt AI, streamline operations, and better serve their clients. Throughout the first half of 2025, we’ve been proud to work closely with MuleSoft and Salesforce to help many of our customers who are already starting to enjoy […]

Don’t Get Left Behind: The Shift to Salesforce Flow Builder Is Underway

Retirement of Workflow Rules & Process Builder  Salesforce automation is moving fast, and if you’re still relying on Workflow Rules or Process Builder, it’s crucial to act now. These legacy tools are being retired in favour of Flow Builder. A modern, all-in-one automation platform that handles everything from simple repetitive tasks to complex, multi-step business […]

Agentforce 3 Is Here: What You Need to Know, and How to Get Ahead

AI agents are no longer promises of the future. They are here, powering enterprise today. Agents aren’t confined to pilots or innovation labs anymore, they’re now being deployed across customer service, sales, and operations to support real teams in real time. The launch of Agentforce 3 comes at a pivotal moment. With thousands of businesses […]

Empower Your Organisation with MuleSoft

In today’s digital landscape, technology is evolving faster than most organisations can keep up with. Companies are managing an increasing number of systems, data sources, and customer touchpoints, and while each tool has value on its own, their true potential is realised when they seamlessly connect together and with third-party systems as part of a […]

Accelerating Transformation with Salesforce and AI

Digital transformation is essential for staying competitive. However, too often there are challenges which get in the way of projects completing successfully or even getting off the ground in the first place. Challenges such as scope creep, project delays, increasing costs and final solutions that don’t fully support business objectives are just a few which […]

Agentforce and the AI Agents

Agentforce is without doubt the latest buzzword that is on everyone’s lips, and was certainly the darling of the show at Dreamforce this year. But what’s behind the buzz and how soon can it be deployed here in the UK? Well firstly, what is Agentforce? Quite simply Agentforce is a platform that enables businesses to […]

Retirement of Workflow Rules and Process Builder: What You Need to Know

Salesforce has announced that Workflow Rules and Process Builder will no longer be supported after 31 December 2025. By this date, all users must migrate their automations to Flow Builder which is more advanced, flexible, and efficient in comparison and enables you to create simple or complex automations, forms, and guided user experiences with little […]